Trusted Financial Service Provider in India.

Core Values

We specialise in financing for vehicles and loans to the Micro, Small and Medium Enterprise (MSME) segment, along with loans against property. Our financial solutions are delivered through our expanding network of branches across central and western India, underpinned by a strong commitment to customer-centricity.

We are committed to partnering the aspirations of underserved India by enhancing the reach of our services. Beyond a strong base in our home state of Rajasthan, we have developed a significant presence in Gujarat, Maharashtra, Delhi NCR, Punjab, Haryana, Uttar Pradesh and Madhya Pradesh.

Our distribution strength stood at 175+ branches as on December 31, 2021. Through our fast-expanding presence in focussed geographies, we are currently serving around 65000+ active customers. Comprising largely of retail and MSME segments, who form the backbone of India’s growth story and our continued success.

Backed by our business differentiators of secured retail lending, presence in high growth markets, robust IT system and collection mechanisms, and experienced leadership, we aim to grow into one of India’s leading NBFCs.